Samsung brings its mobile cloud gaming service to Galaxy devices

With just 23 games available at launch, including free-to-play games like Candy Crush Saga, Honor of Kings, and Monopoly Go, Samsung’s mobile gaming platform is available for free.

Samsung’s mobile cloud gaming service supports Android native APKs, as well as existing in-game monetization models. Thanks to the new service, when players in North America click an ad for an Android-native game, they will be directed to the Galaxy Store where they can immediately start playing within seconds, with no waiting, account setup or downloads required.

All games compatible with Samsung’s mobile cloud gaming service are accessed through links distributed via Galaxy Store listings, Samsung Gaming Hub, or ads. Apparently, half of the players who clicked an ad during the beta testing of the service went on to play the game they were redirected to, a tenfold improvement over the industry average.

“Our cloud gaming platform offers the ability for publishers to significantly increase their top-of-funnel conversion rates for their user acquisition campaigns by seamlessly converting an ad click directly into first gameplay, eliminating the need to drive users to an app store to download and install,” said Jong Woo, Vice President and Head of Game Services at Samsung.